AboutBrandarc
Brandarc team at work

An Evolution Built for Scale and Long-Term Control

Over 25 years, we've moved beyond signage—building systems, national networks, and technology that enable consistent brand presence at scale.

2000

Founded as SignManager

Started as a specialist signage installation company in Sydney, focused on delivering quality craftsmanship for commercial signage projects.

2008

First Major Rollout

Delivered our first national multi-site rollout, installing and managing brand signage across 500+ locations within a single quarter.

2012

Asset Management Services

Expanded beyond installation into ongoing asset management, lifecycle tracking, and compliance monitoring for large-scale brand portfolios.

2016

Enterprise Client Partnerships

Secured long-term partnerships with major banking, retail, and energy brands, managing tens of thousands of sites under unified governance.

2019

National Coverage Achieved

Established boots-on-the-ground capability across every Australian postcode, enabling truly national rollouts for enterprise clients.

2021

Rebrand to Brandarc

Evolved from SignManager to Brandarc, reflecting our broader capability as a full-service brand infrastructure partner beyond traditional signage.

2023

Signifi Platform Launch

Launched our proprietary brand asset management platform, giving enterprise clients real-time visibility and control over their entire signage portfolio.

2024

Expansion into New Zealand

With growing national clients, we expanded into New Zealand, establishing operations in Auckland and supporting trans-Tasman brand networks with the same disciplined delivery model.

2026

Rebranding to Brandarc

SignManager becomes Brandarc—a new identity that reflects two decades of evolution from signage installer to full-service brand infrastructure partner.

Why Leaders Choose Brandarc.

We partner with organisations who understand that brand presence isn't a project—it's infrastructure.

Leaders choose Brandarc when they need a partner who thinks strategically, operates systematically, and protects their brand for the long term.

The Guardian Archetype

We don't just build it. We protect it.

We act as stewards of your physical identity, enforcing strict compliance and safety. We ensure your brand looks as flawless in the real world as it does in the boardroom.

01

Constant Momentum

A brand is never "finished."

02

Strategic Infrastructure

Strategy first. Execution second.

03

The Architects of Infrastructure. Built on experience. Entrusted with what matters most.

Connor McHugh

Director – Operations

Thoren Hadley

Thoren Hadley

Director – Operations

Reilly McHugh

Director – Growth

Gail Hooker

Gail Hooker

Head of Finance

Phil Alexander

Head of IT

Luke Hallas

Head of Design

25+

years of brand infrastructure expertise

20+

year average client relationships

60k+

successful projects delivered nationwide

250k+

assets managed, protected & compliant

Proven at National Scale

Australia Map with Network Dots

Ready to transform your brand infrastructure?